13 November 2017

American Action Network Announces $1.5 Million Pro-Tax Reform Advertising Effort In Key States

State-specific ads to air in 23 congressional districts

WASHINGTON – American Action Network’s Middle-Class Growth Initiative (MCGI) today announced a $1.5 million state-specific advertising campaign promoting the benefits of the Tax Cuts And Jobs Act. The targeted campaign will air in the key states of California, Illinois, New Jersey, New York, and Pennsylvania. The ads highlight the merits of meaningful tax reform in specific states, citing an independent study detailing expected job creation by state thanks to pro-growth tax reform. View the list of targeted districts here.

“The Tax Cuts and Jobs Acts means more jobs and more savings for families across the country,” said AAN executive director Corry Bliss. “A simpler, fairer tax code will deliver a tax cut upward of $1,200 on average for middle-class families, giving hardworking Americans the chance to save, get ahead, and finally have some peace of mind. Members of Congress must deliver on their promise to cut taxes for America’s middle class, and make meaningful, pro-growth tax reform a reality.”

The ad campaign is part of the Middle-Class Growth Initiative (MCGI), a special project of American Action Network, now totaling over $19 million in expenditures. The project launched in August to advocate for the passage of meaningful tax reform legislation. The multi-pronged effort, with a $22 million spending commitment, includes advertising on television, radio, direct mail, and mobile billboards in over 50 congressional districts nationwide.

View example of ad here, and example of script below.


ANNCR: What does the new Tax Cuts and Jobs Act mean for California?

It means a simpler, fairer tax code – that cuts middle-class taxes…

…boosts the child tax credit…

And closes loopholes so everyone pays their fair share.

And an independent analysis shows it will create more than 111,000 California jobs…

…while boosting our middle-class family incomes by nearly $3,000.

So, thank Darrell Issa – he’s fighting to create jobs – and cut taxes for California families.

Courtney Parella

Communications Director